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Samsung's Advert Of A Woman Running At Night Is Beyond 'Tone-Deaf'

Samsungs Advert Of A Woman Running At Night Is Beyond ToneDeaf
"Assuming the only women involved in the making [of this] was the actress."
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A new Samsung campaign has caused a stir on Twitter – but for all the wrong reasons.

Showcasing its new smart watch, the advert shows a woman waking up at 2am and then going for a run through deserted, poorly-lit streets while wearing headphones.

The voiceover says: “’Sleep at night. Run faster, push harder, follow the herd’ – not for me. I run on a different schedule – mine.

“Your Galaxy. Your Way.”

The runner can be seen interacting with various people during her outing including a cyclist, a person at a bus stop, someone on the side of road and a group who seem to have been for a night out.

All of these encounters appear to be very friendly, which has certainly surprised people on Twitter.

That part in the advert for #Samsung where the cyclist goes up to the woman on the bridge actually gives me anxiety

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