Google Page Experience Update Fully Rolled Out – This is Why it Matters

Google announced that the Page Experience Update has finished rolling out. The announcement was largely met with a muted response. Nevertheless this is a big update and it will pay to pay attention to it.

Google Page Experience Ranking Signals

Google’s Page Experience ranking factors currently are comprised of four categories.

• Core Web Vitals
• Mobile-friendly
• HTTPS
• No intrusive interstitials

Core Web Vitals has received numerous updates in 2021 that have had the effect of making the metrics fairer and more accurate.

In general those updates to the individual metrics that comprise the Core Web Vitals have led to improved website scores for most sites.

The seeming ban on intrusive interstitials was recently clarified by John Mueller. He said that interstitials that block users from the content when they first arrive on a site is what Google deems objectionable and a poor user experience.

Google Page Experience Update has Finished Rolling Out

Google’s Search Central Twitter account announced that the update has finished rolling out.

The page experience rollout is complete now, including updates to Top Stories mobile carousel. Changes to Google News app have started to rollout as well and will be complete in a week or so.

— Google Search Central (@googlesearchc) September 2, 2021

The announcement only received three responses and 45 quote retweets.

The 45 quote tweets were devoid of much commentary and seemed to express a collective shrug from the worldwide search community.

Finally