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Rappers allege megabrands dissed their cereal

Rappers allege megabrands dissed their cereal
Rappers-turned-breakfast-food-manufacturers Snoop Dogg and Master P are suing Walmart and Post Consumer Brands, arguing that both companies reneged on a marketing agreement, left their product off shelves and hid it in stockrooms in an intentional attempt
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    Risk Management

    February 09, 2024 Reprints

    Rappers-turned-breakfast-food-manufacturers Snoop Dogg and Master P are suing Walmart and Post Consumer Brands, arguing that both companies reneged on a marketing agreement, left their product off shelves and hid it in stockrooms in an intentional attempt to sabotage their brand, according to NPR.

    Filed Tuesday, and accessed by the news radio outlet, the lawsuit documents how Calvin Broadus, known as Snoop Dogg, and Percy Miller, known as Master P, created Broadus Foods in 2022 to inspire opportunities for minority-owned brands.

    The suit argues that when the two rappers approached Post Consumer Brands to get support for Snoop Cereal, the food manufacturer attempted to outright buy the brand, which the rappers declined, saying they believed it would “destroy the whole purpose of leaving the company to their families.”

    Post then entered a partnership promotion agreement with Broadus Foods, an agreement that was never honored and resulted in fans unable to locate boxes of Snoop Cereal. The rappers argue Post “pretended to be on board” with the duo’s goals and did not treat the cereal like “one of its own brands.”

    “...Post entered a false arrangement where they could choke Broadus Foods out of the market, thereby preventing Snoop Cereal from being sold or produced by any competitor,” the lawsuit states.

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