Ted Baker owner Authentic Brands calls in administrators after Dutch spat

Ted Baker is set to fall into administration as its US owner blamed the Dutch company running the fashion brand's operations in Europe.

Authentic Brands Group, which purchased Ted Baker for £211 million in 2022, said the damage was caused by AARC, which ran the brand's online and in-store operations in Europe up until January. 

Ted Baker stores will continue to stay open and its website will remain active while it undergoes administration proceedings. 

John McNamara, chief strategy and transition officer at Authentic Brands Group, said: “We wish that there could have been a better outcome for the Ted Baker employees and stakeholders.

“We remain focused on securing a new partner to uphold and grow the Ted Baker brand in the UK and Europe where it began.”