Iceland selling veg for just 1p until Thursday to help with cost of living crisis

Frozen food supermarket Iceland will be selling veg online for 1p until Thursday to help with the cost of living crisis.

The offer means that veg that normally costs 99p or £1 has been slashed to just 1p per pack. The deal includes 40 products across both fresh and frozen vegetables.

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To take advantage of the offer, online shoppers can add their chosen pack of Easter vegetables to their basket and enter the code ‘ICE1VEG’ when they check out to receive the discount.

All fresh vegetables included in Iceland’s offer will have ‘Best Before’ dates that fall after Easter Sunday.

Iceland's offer runs from Tuesday until 11pm on Thursday 14 April.

Richard Walker, managing director at Iceland, said: “Our 1p vegetable sale was so popular at Christmas, especially when so many other supermarkets hike up the prices of their roast ingredients, that we decided this was a no-brainer to run it again this Easter.

“If we can help people who are feeling the pinch right now to save a few vital pennies while enjoying the same amazing quality of vegetables, then we’ll have done our job of being the supermarket that shoppers can rely on.”

The discount chain launched a similar offering during the Christmas period, when it dropped the prices of its vegetables to 1p.

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The full list of Easter vegetables included in Iceland's 1p sale:

· Iceland Closed Cup Mushrooms, 300g, £0.99

· Iceland Onions, 1kg, £1.00

· Iceland Red Onions, 3 pack, £1.00

· Iceland Baby New Potatoes with Herb Butter, 360g, £1.00

· Iceland Line Onions, 3 pack, £1.00

· Iceland Mash Potato, 400g, £1.00

· Iceland Garlic, 4 pack, £1.00

· Iceland Stew Pack, 900g, £1.00

· Iceland Green Beans, 220g, £1.00

· Iceland Chestnut Mushrooms, 250g, £1.00

· Iceland Kale, 200g, £1.00

· Iceland Sugar Snap Peas, 150g, £1.00

Story continues

· Iceland Large Flat Mushrooms, 250g, £1.00

· Iceland Cut Soup Vegetables, 320g, £1.00

· Iceland Garden Peas, 800g, £1.00

· Iceland Mini Corn Cobs, 625g, £1.00

· Iceland Battered Onion Rings, 670g, £0.99

· Iceland Mixed Veg, 900g, £1.00

· Iceland Broccoli Florets, 800g, £1.00

· Iceland Supersweet Sweetcorn, 700g, £1.00

· Iceland Diced Onions, 650g, £1.00

· Iceland Very Fine Whole Green Beans, 900g, £1.00

· Iceland Cauliflower Florets, 800g, £1.00

· Iceland Country Mix, 800g, £1.00

· Iceland Button Sprouts, 900g, £1.00

· Iceland Sliced Mixed Pepper, 650g, £1.00

· Iceland Baby Carrots, 900g, £1.00

· Iceland Floret & Carrot Mix, 900g, £1.00

· Iceland Petit Pois Peas, 600g, £1.00

· Iceland Whole Leaf Spinach, 900g, £1.00

· Iceland Casserole Vegetables, 1kg, £1.00

· Iceland Floret Mix, 800g, £1.00

· Iceland Chopped Garlic, 100g, £1.00

· Iceland Tenderstem Broccoli, 180g, £1.00

· Iceland Sliced Green Beans, 900g, £1.00

· Iceland Chopped Ginger, 75g, £1.00

· Lockwoods Mushy Peas, 907g, £1.00

· Iceland Chopped Coriander, 75g, £1.00

· Iceland Mini Corn Cobs, 625g, £0.99

· Iceland Chopped Chilli, 75g, £1.00

· Iceland Sliced Mushrooms, 500g, £1.00

· Iceland Garden Peas, 800g, £1.00

· Iceland Carrot & Swede Mash, 450g, £1.00

· Iceland Carrot Batons, 800g, £1.00

· Iceland Butternut Squash, 500g, £1.00