Little Tikes' Story Dream Machine announces World Book Day support

An innovative, portable audio-visual projector, Story Dream Machine brings storytime to life for children aged 3-6 through family favourite story collections. 

Story Dream Machine can be projected onto any surface, while lights and sounds enhance the storytime experience.

Little Tikes has announced its support of World Book Day 2025 with its iconic Little Tikes Story Dream Machine, which lets children watch, listen and read along to their favourite stories either by themselves or with friends and parents.

Little Tikes and the charity World Book Day are encouraging everyone to #ReadYourWay with the Story Dream Machine. Whatever and however kids choose to read, the duo believes celebrating their choices with them makes reading more fun for everyone. World Book Day says children are more likely to read if they enjoy it, so it’s important to encourage children to see reading as an entertaining, social and fun thing to do.

Buying the Story Dream Machine will help the charity World Book Day support more children to enjoy reading and experience the life-changing benefits it brings.

With over 30 stories to collect and a host of fun characters, families can build on their Story Dream Machine collection with everything from The Princess and the Pea, The Ugly Duckling and The Emperor’s New Clothes to a host of other favourites, such as classic children’s stories from the World of Eric Carle (including an iconic Hungry Caterpillar character) to the iconic Sesame Street Elmo & Friends Story Collection, The Berenstain Bears Adventure Collection and a sea world extravaganza with Big Shark, Little Shark. Story collections include three stories per pack.

The Little Tikes Story Dream Machine focuses on learning and key early years development skills by encouraging young readers to watch, listen and learn. The projector’s user-friendly functions allow families to simply insert a story cartridge into the machine and enjoy a multi-sensory storytime, projecting onto any surface with built-in colourful lights and sound effects that help each story to magically unfold. The Little Tikes Story Dream Machine is convenient to pack up and take on-the-go, with slots on the side of the projector to store cartridges for easy transportation.

Pamela Justice, head of Marketing for the UK & Ireland at MGA Entertainment, said: “Little Tikes believes in the power of imagination and creativity, which is at the heart of World Book Day. As a brand committed to nurturing development, we are proud to be supporting this year’s World Book Day and encouraging children and families to share stories together with the Little Tikes Story Dream Machine.”

As part of Little Tikes’ activity around supporting World Book Day, the brand will be collaborating with various family influencers across TikTok and Instagram to highlight the family time Little Tikes’ Story Dream Machine promotes, as well as running a competition on social media, in collaboration with World Book Day, for fans to win their very own Story Dream Machine and stories bundle.

Cassie Chadderton, chief executive of World Book Day, said: “World Book Day is about giving more children the fun and enjoyment of reading, to unlock all the benefits to life chances it brings. We encourage families and children to read together, and with this partnership with Little Tikes we’re celebrating a new way for families to share books and reading.”

To get in touch with MGA Entertainment, call 0845 0533 333 or visit www.mgae.com.