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United States GSIQ hires former YouGov exec Frank Saez as Chairman
GSIQ, a data intelligence agency launched by Charlie Dundas and Josh Marcus in May 2024, has announced the appointment of Frank Saez as its new Chairman.
Industry veteran Saez was the founder and managing director of independent research consultancy SMG Insight. Following the company’s acquisition by YouGov in 2018, Saez served as a both the Managing Director of YouGov Sport and and most recently as the Chief Revenue Officer of for them wider YouGov business, where he worked alongside both Dundas and Marcus.
Regarding his appointment, Saez said, “I’m delighted to be announced as Chairman of GSIQ, a new global boutique data intelligence agency that promises to redefine the role of integrated data and human insights within the sports and sponsorship industry.
“It will be my absolute pleasure to work with industry leaders Charlie, Josh and Joseph once again as part of the growing senior leadership team, as they combine their infinite expertise and experience to create a nimble, client-centric corporate structure and culture, specialising in the provision of bespoke solutions to leading rights owners, brands and decision makers.”
Dundas added, “Frank’s appointment is a huge milestone for GSIQ and our plans to establish our position as a reliable, results and relationships driven market leader in the industry. Frank is a visionary that drives innovation and inspires excellence – his invaluable expertise raises GSIQ to the next level.”
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Former YouGov Sport executives Charlie Dundas and Josh Marcus have launched a new agency, GSIQ, which will provide intelligence analysis for the sports industry…
