Zoom Expands Acquires Liminal to Prepare for the Future of Hybrid Events

Zoom has acquired assets from Liminal, a startup company that offers event production solutions built largely on Zoom’s SDK. Liminal’s solutions will help bridge Zoom with traditional and emerging event control applications and hardware to help theaters, broadcast studios, and other creative organizations address complex technical production needs, and collaborate and create online effectively.

Liminal software can be used to connect to multiple HD video feeds from Zoom to production-grade hardware and applications.

Zoom has also made investments in Cvent, an enterprise event technology provider and American Express Global Business Travel, a B2B travel platform.

“We will cover the entire value chain from creative production, broadcasting, editing, and fully customizable live event experiences with robust pre-event planning, in-event management, and post-event analytics,” says Janine Pelosi, chief marketing officer at Zoom in a blog post.

Zoom is preparing its platform to support the next generation of virtual and hybrid events with even more dynamic and customizable event solutions to users.

Since 2014 the company has been rapidly expanding its features to provide users what they need to grow their businesses.

“Like the future of work, we believe that the future of events will include a combination of virtual and in-person formats. Whether it is a large trade show, corporate summit, internal event or online classes, our customers will need a holistic solution that provides them with what they need to confidently build, host and manage virtual and hybrid events,” says Pelosi.

In 2014, the company released Zoom Video Webinars to enable organizations to share important information and interactive video presentations with up to 50,000 people from anywhere and from any device.

And this year, the company released new features, like pronouns, live language interpretation, and interactive hand gestures and reactions, to make Zoom Video Webinars more inclusive, accessible and engaging for users.

In July 2021, the company released Zoom Events, which was used for its second all-virtual Zoomtopia event that saw more than 33,000 guests attending from around the world.

Also, this year, the company announced Zoom Event Services which helps organizations plan, support, and produce virtual, live and hybrid events on Zoom. The professional event services team can help organizations execute events from offering technical support, in-event moderation, complex event coordination or high-level production.