Deliveroo and Ann Summers couple up for speedy home deliveries of adult toys

The collaboration will first see 15 of the most popular Ann Summers products available to shoppers in Brighton, Manchester and Canning Town and Vauxhall in London, with deliveries arriving in minutes.

Deliveroo Hop sites will fulfill orders purchased online and through the Deliveroo app.

The news follows the launch of Deliveroo Shopping in November, which has so far seen an exclusive partnership with Screwfix.

The service allows customers to shop from a variety of retailers spanning DIY, homewares, flowers and gifts, and the group said it “marks a major step in Deliveroo’s growth journey”.

Deliveroo is also set to expand its national partnerships over the next few months, offering more items across categories such as pharmacy, toys and pet care.

Deliveroo chief operating officer Eric French said: “We’re incredibly excited by Deliveroo Shopping and its growth potential, ensuring we can bring as many high street products on demand to people’s doors as possible.

“Ann Summers is an iconic British multi-channel retailer, much loved by individuals and couples across the country, and ahead of Valentine’s Day this year we’re making it easier for customers to buy their products.”

Ann Summers chief executive Maria Hollins added: “This is a fantastic new partnership for Ann Summers and we’re proud to be teaming up with Deliveroo to offer customers access to our popular products in minutes.

“Valentine’s Day is one of the most exciting and important occasions for Ann Summers fans and we can’t wait to provide new and existing customers with another way to shop with us.”