Diageo's Bailey's Red Velvet Liqueur - Product Launch

Category - Spirits, liqueur, 17% abv

Available - From this month

Location - The US, nation-wide 

Price - SRP of US$23.99 per 75cl bottle 

Diageo has launched a cake-flavoured variant of its Bailey's liqueur, available in the US as a limited edition. 

Bailey's Red Velvet Liqueur, which a partnership with Washington DC cake makers Georgetown Cupcake, is a mix of Diageo's Irish liqueur with a red velvet cupcake flavouring. 

The limited-edition offering has rolled out in unspecified quantities and is available to purchase from "wherever spirits-based beverages are sold", Diageo said.   

As part of the partnership, Georgetown Cupcake will sell non-alcoholic Baileys Red Velvet cupcakes at its nation-wide stores throughout November and December. 

"Baileys was the first spirit to combine cream with Irish whiskey and other fine spirits, so we're a brand that appreciates and emphasizes innovation," said Dorothy DeVenecia, brand director of Baileys & liqueurs at Diageo North America.