FC Barcelona triumph on TikTok

Barça's growth on various digital platforms continues and figures from this January on TikTok are clear evidence. The Club has become a reference point with regards to the creation of digital content, with a strategy adapted to new trends on each of the main platforms, something that has allowed them to reach a growing audience and get the best results. 

In the month of January of 2025, Barça's profile on TikTok reached 1.4bn video views, the first sports club to record such a figure. The Club has surpassed its own record of 779m video views achieved in October, the month of the 4-0 win in the Clásico and the Spotify and Coldplay campaign. Furthermore, in January the Club recorded 23m visits to its TikTok profile, 143m likes, 8.6m comments and 3.1m shares. 

The results show the continuing success of Barça's digital contents, as an increase of 4.4m followers on TikTok in just one month shows. The growth of FC Barcelona on one of the biggest global communities for short form vertical videos is thanks to content such as the first team player Lamine Yamal dancing following the Club's 15th Spanish Super Cup victory, with 223m views becomes the most watched video in Barça's history on all of its digital platforms.