Inside the Hard Rock Beach Club: Mail Sport takes a look at the premiere, bikini-clad hospitality on offer at

If there’s one thing the Miami Grand Prix does well, it’s hospitality.

All Formula 1 races have luxurious offerings for A-listers and high-paying attendees, but the South Florida race has taken grandeur to another level.

Now in its third year, the Hard Rock Beach Club has cemented itself as a one of the circuit’s premiere hospitality mainstays.

Of course, tickets don’t come cheap. Prices start at $1,750 for access to the pool deck throughout the three-day event and increase to $65,000 for a 10-person cabana with a $30,000 minimum food and beverage spend.

The club, which overlooks the track, is staffed by bikini-clad servers who deliver bottles of tequila to tables in classic nightclub fashion.

Hard Rock Beach Club tickets sell for $1,750 a-piece, and increase to $65,000 for a cabana

Steve Aoki took the stage during the 2024 race. He was joined by surprise guest Yellowcard

Guests can sip on champagne, order snacks and even cool off by taking a dip in the pool.

However, the performances on the main stage are the biggest drawcard. The 2024 lineup features Ed Sheeran, Steve Aoki and John Summit.

Post Malone, Maluma and the Jonas Brothers have all previously performed at the club.

Keith Sheldon, president of entertainment and brand management at Hard Rock told the Mail his team made the unique decision to broadcast the performances on all screens around the track.

Shape of You hitmaker Ed Sheeran also took the stage ahead of qualifying Saturday

‘This idea evolved where we would become the soundtrack to the race itself,’ he explained.

‘Even if you’re not there you’re getting to see the sights and sounds of the Hard Rock Beach Club.’

He noted that the team wanted to replicate the American ‘in-game experience’ in a way that hadn’t been done before at a motorsport event.

‘You look at NBA or NFL in-game entertainment … it’s about more than just the players on the field,’ Sheldon said.

‘It’s an amplification of the amazing athletes. We want to be respectful of the race experience itself … but it’s about those moments leading up to a race.’

The hospitality offering was inspired by NFL and NBA in-game entertainment 

The club features a pool deck, cabanas and a main stage overlooking the race track

Over the past three years, they've fine-tuned certain elements of the build and increased production quality to allow for artists to make surprise appearances. On Friday, Yellowcard dropped in to perform Ocean Avenue with Steve Aoki.

‘In year one the artists needed to take a bit of a leap of faith with us,’ he said.

‘Now that we're in year three, and the Miami Dolphins organization have done such a fantastic job with the event, it’s an easier sell.'