Beauty blogger James Charles sees subscriber count drop after Tati callout

YouTube star Westbrook has cut ties with the 19-year-old after he endorsed a vitamin company, Sleep Vitamins by SugarBearHair at Coachella.

That was a direct competitor of her beauty brand, Halo Beauty - and it has not gone down well.

She called him out in a 38-minute post on her own channel.

The fight has caused YouTube megastar Charles to lose over TWO MILLIONsubscribers in less than 24 hours.

In a lengthy, down the barrel of the camera video, Westbrook at first explained the strong connection she had with Charles.

However, it quickly deteriorated into a serious snap.

She levelled accusations of mistrust, inappropriate dinner party conversation, money and enflated ego at him, saying:

“Get off your high horse and have some respect.

"You don’t have any love for the people who are in this industry and that’s the sad fact.”

Just hours ago — before Charles was due to appear on the Gold Coast at a meet and greet on Saturday — he posted an emotional, make-up free YouTube video apologising to Westbrook, the woman who helped him start out his career.

Charles described Westbrook as a “parental” figure in his life, as well as her husband.

“I hate knowing that I disappointed not only (my fans), but two people that have been role models for me doing this,” he said.

“What sucks the most is that I know there’s nothing I can say or do to ever earn that friendship or trust back but I don’t blame them for it.

“A lot of the time when I’ve had to address things in the past, I’ve acted out of impulse.

"I’ve gone off and tried to pull receipts or facts or screenshots and play the victim and I’m not doing that today, I’m not.

"That is all I have to say, I’m sorry."