Joe Swash Teams Up with Heathrow Express to Launch the ...

Heathrow Express is turning Paddington Station into a festive wonderland this Christmas, sprinkling magic with its latest service: the HeXmas Hotline. Brought to life by TV personality Joe Swash, dressed as Santa’s official ‘Bell’ Boy, a magical, iconic, red London phone booth promises to connect passengers to Santa and their loved ones in the most heartwarming way. 

The presenter and actor, 42, warmly greeted passengers for the launch, helping children make magical calls to Santa’s hotline and assisting adults in creating personalised videos and virtual Christmas cards. Joe radiated happiness as he performed his Santa duties, wearing a purple and gold jacket, Bellboy hat, white gloves, candy cane waistcoat and matching green trousers, looking like a real-life Bellboy. 

The HeXmas Hotline service will be stationed at Heathrow Express platform at Paddington Station between 9am – 3pm, 9th – 20th December for passengers travelling on Heathrow Express. Santa’s Bellhops will be on hand to help passengers with the hotline, both with dialling Santa and creating festive greetings letting loved ones know they’re on their way! Whether you’re dashing off to catch a flight or going home for Christmas, this is the perfect way to make your trip truly unforgettable. 

National treasure Joe Swash, currently appearing in panto, took time out of his busy schedule embracing his role as Santa’s Bellboy with enthusiasm, handing out free chocolates, spritzing ‘Cinnamon Steam’ spray and gifting lucky children with festive soft toys. Adding his trademark vibrancy, he posed for photos with the iconic red telephone box, took selfies with fans, and stopped to chat with admirers, making Christmas journeys extra special for travellers and earning cheers from the crowd.

Joe Swash said: “Christmas is all about bringing people together, and what better way to do that than helping passengers share some love and laughter on their travels. It’s been brilliant launching the HeXmas Hotline. People travelling on the Heathrow Express this Christmas are going to love it! This time of year is all about connecting with loved ones. Hopping on board your train, knowing you’ve sent your festive greetings and even left a message for Santa is such a thoughtful way to start the journey home or away for Christmas.”

Mark Eastwood, Commercial Strategy Lead at Heathrow Express, said: “Heathrow Express is all about connections and this Christmas we’re taking that to a whole new level. The HeXmas Hotline is the perfect way to spread festive joy while celebrating the magic of Christmas travel. Heathrow Express continues to deliver the fastest, most seamless connection between London and Heathrow Airport, even during the busy holiday season. The launch of the HeXmas Hotline underscores our commitment to spreading joy and making every journey feel special. With Joe Swash at the helm, we’re sure this will be an experience passengers will never forget!”