Kellogg's boss 'cruel' for telling families to eat cereal for dinner

The chief executive of Kellogg’s has been criticised after suggesting that hard-up families struggling with the cost of living should eat cereal for dinner.

It emerged last week that it has been 30 years since Americans spent so much of their disposal income on food — some 11.3 per cent in 2022, according to the agriculture department, the most since 11.4 per cent in 1991.

Gary Pilnick, the chief executive of Kellogg’s, provoked anger by suggesting that consumers could save money by eating cereal for dinner. “The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure,” Pilnick, whose annual income includes a basic salary of $1 million as well as over $4 million in