Law

Law

Personality rights generally refer to a set of rights that protect an individual's image, name, voice, likeness, and other personal characteristics. In India, there is a growing need for the codification of publicity rights to ensure proper legal protection for individuals. The absence of specific legislation addressing this issue has led to various challenges and uncertainties in the field of personality rights.

By codifying publicity rights, India can establish a clear legal framework to safeguard the interests of individuals and provide them with the necessary means to protect their personal brand. This would enable individuals to have control over the commercial use of their image and likeness, preventing unauthorized exploitation and misuse.

With the increasing influence of social media and the digital age, the need for robust legislation in this area has become even more crucial. A comprehensive legal framework for publicity rights would not only protect individuals but also promote creativity, innovation, and fair competition in the media and entertainment industry.