Luxury Sees Billions in Rolex, Hermes and Gucci NFTs

Luxury has so far only dipped its toes into NFT waters, with Dolce & Gabbana, Burberry and Gucci among those exploring possibilities. Several LVMH brands, including Louis Vuitton, Givenchy, Bulgari and Rimowa, are also experimenting, although their efforts have been more about testing the concept than generating sales and profit. Adidas AG on Thursday announced an NFT collection, while just a few days earlier Nike Inc. bought RTFKT, a pioneer of fashion NFTs with virtual sneakers.