Mobile Phone

Mobile Phone

Mobile Shopping Trends

According to Internet Retailing, 73% of shoppers make purchases on their mobile devices after visiting a physical store. This highlights the importance of creating a seamless omnichannel experience for customers, where in-store experiences are complemented by digital conveniences. One key aspect of this trend is the increasing reliance on conversational messaging as a tool for sales and customer engagement.

The Rise of Messaging in Sales

Messaging has become a vital part of the sales process, allowing retailers to connect with customers in a more personalized and immediate way. By incorporating messaging into their mobile strategies, retailers can provide real-time assistance, product recommendations, and personalized offers to shoppers. This not only enhances the overall shopping experience but also increases the likelihood of conversion.