Nielsen crowns YouTube #1 Streamer in America 12 months straight!

“There are so many creators whose content quality rivals traditional television and documentaries. I grew up watching the Disney Channel and I wanted to be like Kim Possible or Hannah Montana. Now, young girls are watching me on TV. It’s crazy!” says HopeScope, a creator who saw a 172% increase in TV watch time in 2023.

Creator, Kinigra Deon, had over 70% of her viewership come from connected TVs in 2023 and she shared a similar sentiment. “I think the perception of content creators is changing,” says Kinigra. “Starting out on YouTube, low production three minute sketches couldn’t be compared to television. It was more about being viral than being a true creative. Let’s go to now. The YouTubers I see now have professional cameras, entire studios and they’re creating this fan base with high quality content. We’re different from Hollywood, because we have the quality and we also have a personal relationship with our audience.”

You can read the full interviews with both Kinigra and Hope at Creators & Artist Stories.

1. Google/YouTube Internal Data
2. Google/YouTube Internal Data