PUMA

Puma

Puma, a global sportswear brand, has recently announced its decision to terminate its sponsorship of Israel's National Football Team. This move comes as part of Puma's new 'fewer-bigger-better' strategy, which aims to streamline its partnerships and focus on key collaborations.

The decision to end the partnership was made late last year and has generated mixed reactions. While some argue that Puma's decision is politically motivated, others believe it is a strategic business move. Regardless of the reasons behind the termination, this development marks a significant change for both Puma and the National Football Team of Israel.

Puma has a long history of sponsoring various sports teams and athletes worldwide. The brand's commitment to supporting athletes and promoting sports has been a key aspect of its brand identity. However, with the implementation of its new strategy, Puma is reevaluating its sponsorships and focusing on partnerships that align more closely with its objectives.