Aston Martin Aramco sets sail with Regent Seven Seas Cruises

Regent Seven Seas Cruises, known for delivering An Unrivaled Experience on The World's Most Luxurious Fleet, will work closely with Aston Martin Aramco to welcome new guests to the luxury cruise line. With a shared passion for delivering once-in-a-lifetime experiences, the two brands will engage their rich heritage and fresh perspective, working together to mark the moments that count.

The Regent Seven Seas Cruises logo will be featured proudly on the soon-to-be-revealed AMR24 race car, the team's new driver race suits and official apparel worn by team personnel at races. The two brands will collaborate to create exclusive experiences for luxury travellers including carefully curated programmes ashore and unique Spotlight Voyages to offer both fans and guests a glimpse into the world of high-performance racing and opulent cruise experiences, drawing on the synergies of precision and luxury.

To celebrate the iconic partnership, Regent is offering a chance for fans to win an incredible Regent Seven Seas Cruises and Aston Martin Aramco Formula One VIP race experience through its 'Grandeur Prix' sweepstakes. One lucky winner will receive an exclusive 10-night all-inclusive luxury cruise for two on the brand new Seven Seas Grandeur paired with an Aston Martin Aramco VIP race experience in Imola, Italy.

The lucky guests will sail the Mediterranean exploring Italy, Montenegro, Greece and Turkey, creating memories of a lifetime. To find out more about this incredible sweepstakes and to be the first to learn about exclusive partnership news and offers, click here.

The multi-year partnership between the two globally recognised brands is forged in a shared belief and passion that perfection is in every detail as both brands pursue the delivery of once-in-a-lifetime experiences. Whether executing a flawless pitstop during a Grand Prix or delivering the highest standards of personalised service at sea, it is the crew's precision and continuous refinement that enables a truly perfect experience.

Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Aramco Formula One Team, said:

"The Aston Martin Aramco Formula One Team is delighted to embark on this exciting journey with Regent Seven Seas Cruises – a brand that truly shares our commitment to performance and pursuit of perfection. Both brands understand how important those once-in-a-lifetime moments are and the attention to detail that goes into delivering them. Together, I know that we can offer unparalleled experiences to guests across the globe and celebrate the moments that count."

Andrea DeMarco, President of Regent Seven Seas Cruises, added:

"We are delighted to announce our new partnership with the Aston Martin Aramco Formula One Team, a brand that shares our values for excellence and luxury. Aston Martin Aramco is the epitome of high performance in Formula One which aligns perfectly with Regent's world-renowned reputation for delivering unrivalled experiences.

"Together with Aston Martin Aramco, we hope to deliver once-in-a-lifetime memories to all our guests, providing opportunities for further discovery and enrichment on our sailings. The exclusive 'Grandeur Prix' prize is a fantastic way to honour the launch of this partnership by pairing a 10-night all-inclusive luxury cruise on our newest ship, Seven Seas Grandeur, with an incredible Aston Martin Aramco VIP race experience."