SRAM Corporation

SRAM Corporation

Wireless Electronic Shifting Comes to Biking's Masses With SRAM's New Rival System

SRAM’s new Rival eTap AXS wireless electronic shifting system is set to revolutionize the biking industry. This cutting-edge technology will debut on 2021 bikes priced at $3,000 and above, making it accessible to a wide range of biking enthusiasts. With SRAM’s Rival eTap AXS, riders can experience the seamless and precise shifting that wireless electronic systems offer.

Designed for maximum performance and reliability, the Rival eTap AXS system is compatible with a variety of bikes. Whether you ride a road bike, gravel bike, or cyclocross bike, this innovative system will enhance your overall biking experience. The wireless technology eliminates the need for traditional mechanical cables, resulting in a cleaner and more efficient setup.

SRAM Corporation is renowned for its commitment to quality and innovation in the biking industry. With the introduction of the Rival eTap AXS system, SRAM continues to push boundaries and set new standards. Stay tuned for the release of 2021 bikes equipped with this game-changing technology and elevate your biking adventures to new heights.