How drinks brands are celebrating St Patrick's Day in 2024
St Patrick’s Day is this Sunday 17 March, and drinks brands have been making the most of the occasion. In this round-up, we’ve taken a look at how different brands are celebrating — including marketing campaigns, special releases, and rebrands.
Shanky’s Whip runs ‘Shank Patrick’s Day’ campaign
The brand’s social media campaign will promote ‘I’m a Little Shanky’s, Short and Stout’, a song promoting its take on a Short and Stout combination.
Bushmills launches super-rare 31-year-old Irish whiskey
In celebration of St Patrick’s Day, Bushmills Irish Whiskey launched a 31-year-old bottling to Great Britain. Just 12 bottles have been made available through retailer the Whisky Shop. The ultra-exclusive release has been matured in oloroso sherry butts before an 18-year finish in second-fill Madeira casks.
Kahlúa campaign exchanges Guinness for Espresso Martinis
Tullamore DEW refreshes bottle design
Midleton Distillery Experience reopens following flooding
Talnua Distillery’s anniversary coincides with St Patrick’s Day
St Patrick’s Day celebrations are not limited to Irish brands. Colorado-based distillery Talnua, known for its pot still whiskeys, is celebrating its 5th anniversary on St Patrick’s Day.
The team behind Talnua were inspired by pot still whiskey on visits to Ireland, and decided to try their hands at it back home across the Atlantic. At its annual St Patrick’s Day event this week, Talnua will unveil 2024 Olde Saint’s Keep Special Release Whiskey.
15 March 2024 - Lucy Schofield