TVS to enter France, to showcase products on 10 March

TVS Motor Company has announced its entry into the French market. In this regard, the Hosur-baser manufacturer will be showcasing its product range for Europe at the Salon du Deux Roues in Lyon till March 10, 2024. 

The company has partnered with Emil Frey, a 100-year-old enterprise with extensive distribution network and deep market insights in Europe.TVS is the world’s fourth largest two and three wheeler manufacturer and the third most valued by market cap. TVS products already sell in 80 countries.

The company is putting on display five of its products including the Apache RR 310, Apache RTR 310,  Ronin, its electric scooters– iQube S and X, and its performance scooter— Ntorq. The mobility show will be an opportunity for visitors to discover these models which are already approved for Europe. It will also allow entities interested in marketing the brand in France to interact with the French and Indian TVS teams present on site.

Speaking on the participation, Sharad Mohan Mishra, President, Strategy, TVS Motor Company, said, “Our participation marks a significant milestone. Engaging with enthusiasts at this esteemed event enhances our visibility in France. We invite attendees to explore our pavilion and witness TVS Motor’s engineering, quality, and design prowess.”