WHSmith

WHSmith

WH Smith's new logo sparks confusion after mini-rebrand

WH Smith, the renowned retailer, has recently undergone a mini-rebrand that has caused quite a stir. The company has decided to rename some of its high street shops as 'WHS', dropping the surname of its founder. This move has led to confusion among customers and sparked a wave of discussions.

The decision to change the name and logo has raised questions about the company's identity and brand recognition. With a history dating back to 1792, WH Smith has been a familiar name on the British high street for centuries. The sudden change has left many wondering about the reasons behind this rebranding and its potential impact on the company's reputation.

While rebranding can breathe new life into a company, it is crucial to ensure that the changes align with the brand's values and resonate with customers. Only time will tell whether WH Smith's rebranding strategy will be successful and whether the new 'WHS' logo will become as recognizable as its predecessor.