BMW takes over Alpina

The BMW group and Alpina Burkard Bovensiepen have reached an agreement which they said would “secure the long-term future of the brand”.

The transaction is subject to regulatory conditions.

The long-standing cooperation agreement, which was extended for another five years in late 2020, will expire on 31 December 2025. Financial details were not disclosed and no shares in the company will be acquired.

“Acquiring the trademark rights will allow us to shape the long-term course of this brand steeped in tradition,” said Pieter Nota, BMW head of customer, brands and sales.

Andreas Bovensiepen, co-managing director of Alpina Burkard Bovensiepen, said: “We recognised the challenges facing the automotive industry early on. This marks the beginning of a new chapter. We made a conscious decision not to sell to just any manufacturer, because BMW and Alpina have worked together and trusted one another for decades. That is why it is the right decision strategically for the brand to be managed by group in the future.”

BMW Alpina vehicles are pre-assembled on BMW production lines before final assembly of the vehicles in workshops in Buchloe.

The service, parts and accessories business will continue at Buchloe location in the long term. There will be no changes to the existing aftersales cooperation.

The sale of trademark rights to BMW and the resulting discontinuation of the current vehicle programme at the end of 2025 will have implications for existing jobs at the Buchloe site. BMW will provide support with the necessary adjustments to the workforce at Buchloe location and will offer employees who will not be able to continue working at the site a new position with the BMW group and also help them find new jobs with suppliers and development partners.

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