Amazon Prime Day 2024 live updates and big deals from Ninja ...

Save £77 on robot vacuum with ‘strong suction for pet hair' in Prime Day deal

The invention of robot vacuum cleaners means that one less job is on our list, and now thanks to this early AmazonPrime Day deal, you can save plenty of money on snapping one up. The Laresar Robot Vacuum Cleaner with Mophas been slashed from its usual price of £219 to £142, saving you an impressive £77.

'Amazing' Kerastase shampoo Kate Middleton is said to use has nearly 50% off RRP

The Kerastase Nutritive Bain Satin Riche High Nutrition Rich Shampoo is a favourite of Sydney Sweeney and it's also rumoured to be in the Princess of Wales' beauty cabinets. Now, you can get it for nearly 50% off this Amazon Prime Day 2024 as it reduces in price from £25 down to £15.

The celeb-loved buy replenishes your hair's softness while promoting thickness and hydration in extremely dry hair, revitalising it with a renewed bounce, condition and shine.

Olaplex-like treatment that gives ‘glass hair’ slashed to better than half price

Our Mirror head of shopping Zoe says: “I've tested just about every mask and treatment promising to transform my strands while I'm in the shower, and very few have made a difference. One that does transform my dry ends in five minutes is L'Oréal Paris Elvive's Glycolic Gloss 5-Minute Lamination Treatment.

“It smooths the cuticles, adds a mirror-like shine and conditions (dare I say it’s comparable in results to Olaplex?), and I’m stocking up now it’s down from £15.99 to £7.50.

Rare Apple deal makes owning a new MacBook far more affordable but it ends soon

Apple’s popular range of MacBooks are never cheap but Prime Day is making one model more affordable.Amazon has just slashed the price of the M2-powered MacBook Air which means you can pop it on your lap for just £849 - that’s £150 off. This portable PC gets a 13.6-inch screen, impressive 18-hour battery life and impressive performance for both work and play.

Apple AirPods have never been cheaper as Amazon confirms massive discount

It’s very rare to see Apple’s AirPods this cheap. Amazon has just slashed these popular wireless earbuds to its lowest ever price meaning you’ll only need to pay £95 to own them. There’s also money off the impressive AirPods Pro which are now just £179 in the Prime Day sale and include improved sound and Active Noise Cancellation.

Get 30 bars of KitKat and Aero chocolates for £15.99

Got a sweet tooth? Use Amazon Prime Day to stock up on some of your favourite chocolate snacks.

Nestlé The Big Chocolate Box contains a whopping 30 chocolate bars including favourites like KitKat, KitKat Chunky, Yorkie, Aero and Munchies. For £15.99 (down from £22.16), that works out at 53p per bar. Now that’s what we call guilt-free snacking!

Stock up on skincare with lowest price offers on CeraVe

CeraVe has become the viral sensation of the skincare world, and if you thought the prices of products were already low, you need to check them out now on Prime Day.

Pick up a beauty editor-loved CeraVe Eye Repair Cream for £9.25 at 36% off or restock your beauty cabinets with the CeraVe Smoothing Cleanser for £10, 29% off.

Our head of shopping Zoe also recommends adding the CeraVe AM Facial Moisturising Lotion SPF50 with Ceramides to your basket as it drops from £16.50 to £9.98. Perfect for daily sun protection.

Amazon beats Argos with half-price Galaxy S23 Ultra deal you don't want to miss

Amazon has an unbeatable deal on the Galaxy S23 Ultra for Prime Day with a discount even Argos can’t beat. This award-winning phone is now half-price so you’ll only pay £699 to own it. For that low cost, you get a massive screen, quad camera and neat S Pen to help you make notes on the display.

Levi’s iconic 501 jeans slashed from £100 to £37

When it comes to jeans, there are few brands quite as iconic as Levi’s. The denim retailer has been making jeans for more than 150 years and it was responsible for creating the first ever pair of jeans – the Levi’s 501s.

They may have been made back in the mid-1800s, but the 501s are still one of the best-known – and top-bought – jeans in the world, and although they usually retail for around £100, thanks to Amazon’s Prime Day sale you can now get your hands on them for £37.

Grown Alchemist £52 eye cream that gives results ‘almost immediately’ is £20

Grown Alchemist’s Age Repair Eye Cream, which promises to minimise fine lines and banish dark circles while improving the firmness of your under eyes, usually comes with a premium price tag of £52.

However, the anti-ageing eye cream has just landed in the Amazon Prime Day sale, dropping the price to £20, saving you £32.

Remington’s ‘powerful and effective’ hair dryer is now under £30

Beauty lovers, now is the perfect opportunity to pick up styling tools like the Remington Hair Dryer Ionic. Originally priced at £56.99, it can now be yours for £29.99thanks to its 47% discount. For under £30, the ionic hair dryer promises to deliver a salon-worthy blow dry in minutes, leaving your hair looking and feeling silky soft and smooth.

Save money on salon treatments with this £14 brow lamination kit

Brow lamination is a popular beauty treatment with our beauty team, giving eyebrows a lifted and fuller look, but regular treatments can become costly. Instead, try the Ardell Brow Lamination Kit, down from £20 to £14 this Amazon Prime Day 2024.

Shoppers are calling it “brilliant’, and remarking on how much money it saves them by doing their brows at home.

Shopper-specific Amazon discounts that could save you up to £15

As seasoned bargain hunters already know, how you shop is just as important as where you shop. When it comes to Amazon Prime Day, keeping your eye out for shopper-specific discounts can save you up to an additional £15 - ie money towards that air fryer you know you want to chuck in your basket.

Known as ‘personalised promo codes’ these Amazon offers can involve customers signing up to try out new things. For example, setting up a wishlist, or listening to a new podcast. Who knows? You might even find a brand new favourite listen.

Sign into your Amazon account to check out if you're eligible for any personalised promotions, and get ready to start bragging about your sneaky savings.

Amazon Prime users warned of sly membership scam

As previously reported by the Mirror, cunning scammers may take advantage of eager Prime Day customers by sending fake emails or texts urging them to renew their subscription, which they claim is about to expire. Those targeted may also be urged to make a payment for a Prime renewal that doesn't exist.

The crooks behind this sly scam are after stealing sensitive information such as login credentials or payment details, so make sure you keep yours safe. According to Amazon, Amazon emails will always come from an email address that ends in: @amazon.co.uk (e.g. shipment-tracking@amazon.co.uk, auto-confirm@amazon.co.uk, no-reply@amazon.co.uk), so make sure to check the sender's address carefully.

Amazon has also emphasised that they would never ask customers to email over any personal information to be, or update payment information that isn't linked to their Amazon orders or services. Look after yourself, and happy shopping.

Give your Fire TV Stick a Sky TV-style upgrade at a truly unmissable price

Amazon’s neat Pro remote brings some Sky-style features right to your Fire TV Stick. There are backlit keys, customisable buttons and even an in-built alarm to help you find it behind the cushions. It’s usually priced at over £34 but that’s been dropped to just £22.99 - its lowest ever price.

Amazon shoppers warned to avoid fake sites set up by wiley scammers

As excited as you may well be to bag a thrifty bargain in the Amazon Prime Day sale, it's important to make sure you're actually shopping on the official Amazon site.

Remember, scammers can be very crafty, and won't think twice about taking advantage of unsuspecting customers jumping at amazing deals.

According to Amazon, they will never ask for you to email over any personal information to be, or update payment information that isn't linked to your Amazon orders or services. If you receive any emails requesting such info, then it could be that you've been targeted by a phishing scam.

Links to legitimate Amazon websites will begin with 'https://www.amazon.co.uk' or the international equivalent if you're overseas. For example, 'https://www.amazon.fr' for users in France. Be careful, and make sure you finish up Amazon Prime Day feeling safe, happy and, hopefully, chuffed to bits with your new purchases.

Little-known Amazon section and savvy trick for getting incredible deals

Now, you may think you're an expert when it comes to bagging the bestAmazon bargains, but there's a wholeworld of thrifty purchases you could well be missing out on.

Often regarded as Amazon's 'secret' section,Amazon Warehouseboasts a range of refurbished or returned products, from laptops to cheffy kitchen appliances. And you needn't worry about quality, given that Amazon tests each item before reselling under the usual returns policy.

For those looking to pick up some absolute steals, then try searching for products labelled 'like new'. Although these items will arrive with minor packaging damage, they should work perfectly. An absolute no-brainer.

Feel free to tell your friends, or keep it as your little secret…

Kids’ Amazon Fire Tablet now better than half price as Prime Day begins

Looking for something to keep the kids entertained during the summer holidays? The popular Amazon Fire HD 8 Kids Tablet is now less than half price this Prime Day, down from £149.99 to £69.99.

Available in three colours and featuring a parents’ dashboard, two-year guarantee and one-year subscription to Amazon Kids+, it’s perfect for long journeys and learning at home.

'Long-lasting' Marc Jacobs EDP loved by Selena Gomez slashed by 41%

The perfect spring/summer scent that would normally cost £72 gets a massive price slash this week in a limited-time deal as Amazon Prime Day hits.

A favourite fragrance of the one and only Selena Gomez, the Marc Jacobs Daisy perfumeis the perfect gift for a fan. Or, with a price cut of over 40 per cent for the 50ml, this sale is the perfect excuse to nab the ‘fresh’ scented fragrance for yourself.

BaByliss tong that ‘creates curls as good as Dyson Airwrap’ slashed down to £25

Hair styling tools are usually a pricey investment, but this is one of the best deals we’ve seen. The BaByliss Rose-Quartz 38mm Tong is down from £38 to £25 on Amazon right now, making this currently the cheapest place to buy it that we’ve found.

It’s got lots of five-star reviews from happy customers too, with one even saying that it “creates curls that are just as defined” as the Dyson Airwrap. High praise indeed!

Bridesmaid-loved adhesive no-straps bra that 'lifts' is now £13

As we inch closer to August and into wedding season, the last thing you want is annoying bra straps spoiling your ensemble. And if you're not a fan of fiddling with body tape tricks or don't wish to compromise style for comfort, this Amazon gem is just what you need.

The Florata Strapless Self-Adhesive Push-Up Bra is the ideal companion for your summer wedding guest dresses, and the Self-Adhesive Padded Bra is currently up for grabs on Amazon at amere £13, or snag two for £16.

Cosori’s Air Fryer is a game changer for quick and easy meals with 20% off

Cosori's TurboBlaze Air Fryer has just been discounted by 19% in a Prime Day deal, saving you £30 and bringing its price down from £159.99 to amore affordable £129.99. Want a review? You can read all about it here.

Fenty also has 25% off everything for a limited time only

Here’s another great beauty sale that we’ve just spotted has gone live: Fenty Beauty has 25% off everything on Boots right now, including make-up, skincare and fragrance.

Now’s your chance to snap up some best sellers from Rihanna’s beauty brand for less, but you’ll need to be quick, as these offers are only running until 17 July. Our top three products picks are Fenty Beauty Gloss Bomb Universal Lip Luminizer, now £14.25, Fenty Skin Hydra Vizor Invisible Moisturizer SPF30, now £26.25, and the new Fenty Beauty Soft'Lit Naturally Luminous Longwear Foundation, now £25.50, which beauty editor Laura Mulley says “is perfect if you need your face base to look flawless all day long”.

Molly-Mae-loved Elemis cream that 'hugely reduces wrinkles' hits early Prime sale

If you've been struggling to find a daily moisturiser that combats signs of ageing, contains SPF and hydrates your skin, Molly-Mae's go-to Elemis Pro-Collagen Marine Cream is the answer - and it's hit a big early Amazon Prime Day sale.

Usually retailing at £95, this sought-after anti-ageing day cream, complete with SPF30,is up for grabs at £71.

Solar security camera with incredible picture quality gets an early Prime price cut

Amazon has cut the price of the eufy Security SoloCam – a clever solar-powered security device that's perfect for keeping an eye on your home while you're away.

The camera has now been reduced to an absolute steal at£76.85 down from its usual £99.99 in a rare promotional offer (over 20% off), and shoppers hail it for giving them ‘peace of mind’ that their homes are safe while they’re on holiday.

Early Prime Day deal gives you 41% off Ninja no-gas BBQ

If you're looking for a new barbecue, our head of shopping Zoe can't recommend the Ninja Woodfire Electric barbecue Grill and Smoker enough. Plus, if you shop it today, it’s slashed to nearly half price.

Currently £236 on Amazon or £238 from Ninja's website with a free cover and stand promotion (down from its usual price of £400), it’s perfect for outdoor grilling on balconies and small spaces.

And it’s not just Amazon that’s slashing its prices this week…

Beauty fans will find plenty of brilliant bargains on Amazon over the next few days (and even live now), but it’s not the only place you’ll find huge savings this week.

LookFantastic has just launched a huge summer sale, which sees 25% off hundreds of top beauty products from now until 17 July – including best sellers such as Bobbi Brown Face Base, Armani Luminous Silk Foundation and Color Wow Dream Coat.

Save almost £300 on popular at-home IPL hair removal device ahead of Prime Day

Using an at-home IPL gadget to remove body hair for good may save you money (and hassle) of waxing appointments and razors in the long term, but they’re usually quite expensive gadgets to buy – which is why we think this deal is one you won’t want to miss.

Ahead of Prime Day starting, Amazon has slashed the price of the popular Braun IPL Silk-Expert Pro 5 – which shoppers say makes hair “pretty much disappear” – by a whopping £290, down from £610 to £319.99. What a saving!

Our beauty editor’s new favourite mascara is now down to under £10

If you’re looking for a new mascara to buy, we highly recommend snapping up L’Oréal Paris’s Panorama Mascara while it’s down from £12.99 to £9.86. It’s so good it has even had our beauty editor Laura swapping from her previous favourite designer brand onto this.

“It ticked all the boxes,” says Laura. “It gives great volume and length and coats every millimetre of every lash, and keeps the hairs lifted and locked in place all day long without flaking or smudging.”

Nespresso coffee machines are now better than half price

If you’ve been wanting to buy a new coffee machine and have been waiting for the right time, you can get ahead of the Amazon Prime Day crowds and snap up a bestselling Nespresso machine now for less than half its usual price.

Nespresso has slashed the price of a number of popular models and bundles on Amazon, including our favourite Vertuo Next, down from £169.99 to £69 and saving you £100.