Live updates from Amazon Prime Day as shoppers hunt for deals ...

The latest big deals day in the shopping calendar is here as Amazon's eagerly-awaited Prime Day takes place on Tuesday and Wednesday, July 16 and 17. Spanning two days, the sale presents an ideal opportunity to stock up on everything from daily necessities to high-value items at reduced prices.

This includes big brands such as Ninja, Oral-B and Olay and you can read the blog below to see which products from these popular brands have major discounts. If it follows the pattern of previous years we can anticipate a full 48 hours of substantial savings. To access the best deals you need to be a Prime member. If you're not already signed up you can register for a free 30-day trial here.

We'll be updating this blog with all the best deals, latest discounts and, ahead of the two big deal days, how best to prep for the Amazon Prime Day 2024. If you're after beauty, haircare, household and electrical items and loads more, stay tuned. For money-saving tips, sign up to our Money newsletter here and for the latest breaking news in Wales and more, Join our WhatsApp news community here.

Amazon is not the only retailer trying to tempt shoppers to part with their money at the moment. Brands such as Ninja, Shark, Crocs, Lakeland, River Island, LookFantastic, Toast, Tefal,, Charlotte Tilbury, Ralph Lauren, Currys, Roman and John Lewis are also currently running summer sales with discounts of up to 60%.