Hot topics close

Black Friday online sales dip for 1st time, Adobe finds

Black Friday online sales dip for 1st time Adobe finds
Americans spent $8.9 billion online on Black Friday, with spending down for the first time due to early deals, according to Adobe Analytics data.
With more Americans taking advantage of deals offered earlier, online spending on Black Friday declined for the first time, to $8.9 billion, according to Adobe Analytics data.

Last year's Black Friday record of $9 billion was an increase of 21.6% year over year, the company found.

"For the first time ever, Black Friday saw a reversal of the growth trend of past years," Vivek Pandya, lead analyst for Adobe Digital Insights, said in a statement. "Shoppers are being strategic in their gift shopping, buying much earlier in the season and being flexible about when they shop to make sure they get the best deals."

Online spending on Thanksgiving was $5.1 billion, the same as last year, which also marked the first time both Thanksgiving and Black Friday online spending didn't see year-over-year increases, the company found.

That could be a further sign that "consumers started to shift their spending to earlier in the season, responding to promotions and deals from retailers that started in October," the company said.

Despite concerns around supply chain issues, Cyber Monday is expected to be the biggest online shopping day of the year, with $10.2 billion to $11.3 billion estimated in online spending. Last year saw a Cyber Monday record of $10.8 billion in online purchases, according to Adobe.

So far this holiday season, consumers have spent $89.9 billion online since Nov. 1 and are on track to hit $207 billion by Dec. 26, according to Adobe.

Adobe Analytics data covers over 1 trillion visits to U.S. retail sites and 100 million stock-keeping units, which are used to track inventory.

Copyright © 2021 ABC News Internet Ventures.

Similar news
News Archive
  • Coinbase
    Coinbase
    Solana-based Parcl (PRCL) spikes as Coinbase lists token
    18 Dec 2024
    82
  • Carabao Cup live
    Carabao Cup live
    Leicester vs Arsenal LIVE: Stream, TV channel, score and teams for Carabao Cup third round tie
    23 Sep 2020
    2
  • Instant Pot
    Instant Pot
    Easy Recipes for When You're Burned Out
    5 Mar 2022
    2
  • Citra
    Citra
    3DS Emulator Citra Is Coming To Meta Quest Next Week
    24 Jan 2024
    1
  • Anthony McPartlin
    Anthony McPartlin
    Ant McPartlin's former manager reveals star 'sneaked off for boozy nights on PJ and Duncan tour'
    13 Apr 2019
    3
This week's most popular news