Popeyes Super Bowl 2024 Ad Showcases Its Long-Awaited Wings

Popeyes made a few successful attempts at wings in the past but didn't release them as a year-round part of the menu until last year. The chicken chain put out Ghost Pepper Wings as a limited release in 2014 and 2020, before bringing them back as part of its full-time wing menu in 2023. Even more successful were last year's Sweet 'N Spicy Wings, which sold out almost as fast as the chain's popular chicken sandwich did back in 2019. That winning release ran directly into the announcement that wings would become a permanent menu fixture in five flavors just a few months later in November 2023. 

Popeyes' wings have been released to extremely positive reviews from online food critics, with particular praise coming in for the Sweet 'N Spicy rendition. As for why the chain waited three months for a full ad rollout? Sami Siddiqui, President of Popeyes North America, explained in the press release: "Football and wings is the all-American pairing, so we couldn't think of a better time to go all-in on launching our new wing lineup than during the Super Bowl." 

In addition to the Ghost Pepper and Sweet 'N Spicy flavors, Popeyes fans can grab Honey BBQ, Roasted Garlic Parmesan, and Signature Hot options as well, and the wings start at $5.99 for an order of six. If you are ordering wings for Super Bowl 58, and the stats say that you are, Popeyes might need to be number one on your list.