PGI's campaign for Platinum Love Bands' Valentine's Day celebration uses putdoor imagery; collaborates with JioSaavn

MUMBAI: Wavemaker has unveiled a campaign for Platinum Guild International’s (PGI) Platinum Love Bands featuring anamorphic outdoors. A collaboration with JioSaavn has also been done. PGI is a a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum.

Digital screens unveil pairs of Platinum Love Bands as they step out of their box. Animated Platinum Love Bands rotate around the box as they showcase their design and craftsmanship. The campaign has been activated across all key markets.

Platinum Love Bands has also collaborated with music streaming service, JioSaavn, to provide consumers with an opportunity. They can now create custom dedications for their loved ones through #PlatinumLoveJukeBox. The initiative enables couples to curate a personalised playlist for their beloved, selecting songs that deeply resonate with their unique love story and language of love. Once completed, this tailor-made playlist can be easily shared with your partner, accompanied by a heartfelt, personalized message of love. Moreover, sharing this special playlist on various social media platforms becomes an expression of love.

Sujala Martis, Consumer Marketing Director, PGI India shared, “Platinum is the ultimate symbol of modern love. This month of love, the intent was to elevate the upcoming Valentine’s Day experience for our audience, with an innovative visual experience on one hand via, immersive anamorphic outdoors that make the lure of platinum seem larger than life. And an exciting partnership with JioSaavn on the other, allowing couples to express their love through music by creating their own playlists for each other. Social media today is a loud declaration of one’s relationship status encouraging couples to then share their dedicated playlist on social, completes the loop.”

Shekhar Banerjee, Chief Client officer and Office Head – West, North and East, Wavemaker India said, “Valentine’s Day is a time for creating unforgettable moments and exceptional experiences with the ones we love. We understand the importance of crafting innovative experiences that capture attention and forge meaningful connections. That’s why we’re thrilled to present our latest offering: an immersive journey featuring PGI’s Platinum Love Bands. Our aim is to provide an experience that goes beyond the ordinary, filled with breath-taking visuals and interactive elements that celebrate the beauty of love. We want to fill the air with joy and love for all the couples out there, and this innovative experience is our way of paying tribute to the power of love.”