City AM nailed it with their apology to ABRDN over 'corporate bullying'

A newspaper has said sorry for mocking a company who dropped all the vowels in their name by dropping all the vowels in their apology.

Abrdn – which is obviously pronounced Aberdeen – accused CityAM newspaper of ‘corporate bullying’.

They changed its name from Standard Life Aberdeen to Abrdn in 2021 in what can only be seen as a hip new rebrand.

But rather than being met with the expected awe and amazement, the company was mercilessly teased due to its ‘Irritable Vowel Syndrome’.

Ptr Brnnr, Abrdn’s chief investment officer, told Financial News: ‘Would you do that with an individual?

‘How would you look at a person who makes fun of your name day in, day out? It’s probably not ethical to do it. But apparently with companies it is different.

‘I understand that corporate bullying to some extent is part of the game with the press, even though it’s a little childish to keep hammering the missing vowels in our name.’

More Trending

In a gesture of good will, CityAM editor Andy Silvester decided to use the front page of his paper to apologise.

But naturally, all the vowels have been dropped.

It reads: ‘Abrden: An Aplgy.

‘Sry we kp tkng th pss ot of yr mssng vwls.’

The company’s CEO Stephen Bird has not been spared any criticism, as he now fondly known as Stphn Brd in the media.

Get in touch with our news team by emailing us at webnews@metro.co.uk.

For more stories like this, check our news page.

MORE : Man flies to Morocco for a massage for less than at spa around the corner

MORE : Scottie Scheffler can eclipse his fellow stars at Augusta to win a second Masters green jacket

MORE : Why arms ban would only benefit Iran and readers react to JK’s trans row